Napkins for Manhattan Hotel Lobby

Four panel kraft cocktail napkin:


Upscale hotels commonly have in-lobby coffee bars, and most will provide napkins.  The most savvy hotels often custom print their beverage napkins, usually with the hotel logo.  But this upscale Manhattan hotel took it a step further and printed effective step-by-step instructions for operating their single-serve pod coffee maker on all four panels of their beverage napkins.

The hotel chose our kraft napkins, a natural fiber blend with a light brown color, common to coffee bars. The print is simple: one-color black ink, in an easy-to-read, inviting font. The front panel reads, "GET BREWING - open here," whereas the middle two panels reveal six how-to steps for operating the coffee maker.



The final design proves effective.  The napkin itself, a necessary staple for the Manhattan hotel, now serves a purpose beyond wiping up spills.  Guests brew their own coffee, and hotel employees are free to attend to other matters.

The back panel presents a clear call-to-action, calling guests to doodle on the back. "Some of the best ideas are found scribbled on the back of a napkin," it reads. "Go ahead and see what you come up with." The panel encourages guest engagement and feedback, and adds a subtle flair of art and creativity to the guest's experience.

Overall, the custom print job proves effective.  The necessary hospitality staple has been elevated to a product with multiple uses.  The napkin simultaneously acts as serviette, instructional booklet, and art project, and the hotel gets more use out of an otherwise inevitable business expense.


Comments

Popular Posts